Email we know the Importance of Email Marketing Campaign for the B2B and B2C industries. You might think you are getting most from your email Marketing campaign but in reality the potential of email marketing is much higher than you think, according to Econsultancy Email Marketing Census report, with only 41% of organization respondents rating their email campaigns performance as “good” or “excellent”. This is the report from 2015, imagine the potential in 2018!
According to many organization and research reports it is proven that Email Marketing drives more Conversion than both Social and Search Marketing. Your Email is more likely to be seen by your potential clients than of any Social Media Post. It is Easy to calculate your Return on Investment(ROI) through Email Marketing.
Your Email Marketing Campaign updates your Clients about promotional deals to industry to industry news and keep up your significance more than anybody else.
Think from Customers point of view. What type of Email attracts or grab your attention in your mail inbox and what type of contents keep you busy or tells you to respond.
If you are doing everything correctly still not able to figure out Why Your Email Campaign aren't getting the response you Desire than you just have to keep reading this article and figure out what is missing in your Email Marketing Campaign.
Following are 10 tips for effective email Marketing Campaign which Guarantees Success:
1) Build Your Email Database
I agree Creating your own database through your own website is little difficult and lengthy process and it might can take up to 1 to 1.5 years on average depending upon the performance of your website to create a decent email database to start your email marketing campaign. In this case the chances of success is more because the email Id is verified and these are subscribers who are interested in your product or services.
Another way is purchasing the Email Database. You would get a lot of Email Database providers who will give you the database of your desired Customers or clients. Looks pretty simple right? Wrong! Many Database Providers don't have much database and they sell same type of database to different clients which leads to the increase in bounce rate and sends your mail to the spam box. In most of the cases the Email doesn't reach to your targeted customers.
You must be thinking than why people purchase the Email Database?
The Answer is... Their is a lot of Advantages of Purchasing the Email Database on of which is...it gives you upper hand over your Competitor, you can easily acquire the Email database and straight away start your Email Marketing Campaign.
For premium Quality Email Database you can depend on Optin Contacts Inc. They Provide B2B Email Database of Technology Users Email List, Healthcare Users Mailing List, C-Level Executive Mailing List and Industry Email List. They Use Opt-in Methods to collect the database and Verifies it on a regular bases so that the clients get the best result oriented Email Database.
2) Encourage readers to respond
Email Marketing is not just for throwing information to your leads or clients, its main Purpose is conversion or at least any reply from your campaign. To Make sure you Focus on Following three Variables.
Attractive Subject Line: Write creative Headline which stands out in your clients or customers inbox different from Others. It should be Eye Garbing but don't use any spam words like Free, Discount, Click Here etc.
An entertaining and distinctive voice: You have to prepare for next step after when your client opens your Email. Here your Content plays a Major role in keeping the customer busy in reading the content, in case your Customer didn't found your content relevant or interesting he would most probably delete it or put it into the spam box.
Targeted Content: Personalize the Email According to your targeted audience, their language, demographics.
3) Give it a Personal Touch
Personalized Email Has higher Chances of open rate and Engagement. If you just add the Name your targets customer in the Email, it increases the chases of Engagement up to 60%. But I also Understand Giving a personal touch to every email is not possible for human but it is one step process for Bots. You can use Email Automation Tools like ConstantContact and Mailchimp.
4) Keep Your Email out of Spam folders
Spam is like the Danger Zone or death zone for your Email because your emails will never see the light of day again. Start off by making sure your recipients have opted into your emails so you aren't running afoul of any regulations like the CAN-SPAM Act.
Beyond that stop using the Poor contents and and Spam words like Free, Hurry up, Discount etc. too many exclamation marks and hyperbolic phrases. Poorly formatted HTML in your emails can also hurt how they’re handled. Take care of above few things and you wouldn't see your email in spam box.
5) Clean and Clear Email
This sounds pretty much clear but you would be surprised to know people send email that doesn't look professional and they are using the same old techniques and layout that they used to use a decade before. They are not updated with the Standard email policies which can solve their problems. Which Means:
- Use short Paragraphs related to the keyword you are targeting.
- Use Bullet points to help user skip your content and read what you want them to read.
- Use Images in your content so that it looks more attractive. But remember not use images which will replace your content and takes all attention of your audience.
- block images or consider them an indicator of spam.
6) Include Interesting Links and Call to action
Including link is always a better option those customers who found your email useful and want to know more about the product and services you offer. It will also increase the traffic to your website and your Conversion Rate. Always try to include visually striking buttons with text that give readers more than one opportunity to interact (e.g., Find out more! Download Now! etc.)
7) Track you Campaign Emails
Most of the people don't analyse their Campaign activity. They would write heading and Good Content and start sending mails to potential clients, But you need to understand that you also need to see how many email addresses were undelivered or what time of day people opened your message at what timing and what type of Industry they belong to.
The Best way to track all above is through Google Analytics. Tag your Emails with Google Analytics Costume Campaign Tracking and than you can track the traffic, their Behavior, time spend, bounce rate and many more.
8) Provide Valuable Information
When you have a great Content which is in demand by your targeted Customers than you need not have to worry about anything. Great Email Marketing is all about providing valuable Information to your audience which will stick with them. This would also create branding for your Product and services. The Conversion Ration in this type of Cases is very High because the demand for valuable information is high and supply is low.
9) A/B Testing
In email Marketing Campaign this is one of the most important part. Do not start your Campaign without testing your Database, content, links inside, the Html codes and many more.
Also See how your Email Looks on almost all email platforms like Gmail, Outlook, Yahoo etc. and also test it on all types of devices like mobile, tab and laptops.
10) Mobile friendly Emails
Almost 66% of the email Open rate is through Smartphones and Tablets. If your Email is not optimized for smartphones or tablets than their is high chances that you are missing out huge amount of potential customers and traffic to your website.
11) Power to Unsubscribe
Giving the power to Customers to Unsubscribes looks like a Bad option in terms of business. But its Not! If your Users Didn't liked your email or didn't found it relevant they will flag email as Spam which will create a lot of problems in future, unsubscribe will save your email from landing into the spam box.
Conclusion
Follow above 11 Email Marketing Campaign tricks and give a guaranteed success to your Email Marketing. It’s a combination of good planning and analyzing data to make improvements to your campaigns. The only way to improve your Email marketing methods is to practice it and try something new.
ALL THE BEST